Google Adwords Marketing Tips


Are you planning to use Google AdWords to get more traffic to your website? If so, here are some tips that will help you out:

1.    Once you’ve signed up for a Google AdWords account, before you do another thing, login and start reading. Plan an entire day for this, if necessary. Google provides a lot of useful information within AdWords that will greatly help you in creating and running effective PPC campaigns with their program.

2.    If you have not ever taken a copywriting course, do so now. Learn how to write ads and headlines that get people excited. This won’t change your ranking in the results, as the price that you are willing to pay for clicks determines that, but it will greatly improve the number and quality of clicks that you get!

3.    Make absolutely sure that you set a daily budget for your Google AdWords campaign! If you fail to do this, Google will run your ad, and bring you unlimited traffic, which in turn will cost you hundreds, and possibly thousands of dollars per day! Get that daily budget set!

4.    Don’t just type in keywords that you think are related. Research those keywords, and narrow in on tight keyword phrases that are more suited to your product or content. This will prevent clicks from people who are not searching for your specific product or information – clicks that you have to pay for!

5.    Know what you want your traffic to do when they arrive at your website before you write your ad. Write your ads that target the people that you need – people that are ready to buy now, or people to put on your list to warm up to sales later.

6.    Test your ads! Write several different ads to see which one gets the best clicks – note, the best clicks, not the most clicks – in terms of the action that you want your visitors to take. Use the Google Conversion reporting tools to find out which ad is best. Also test keywords.

7.    Make changes when and where necessary. If you are getting clicks, but your visitors aren’t taking the action that you want them to take, look to see whether the problem is in the ad, or on your website. If you aren’t getting enough clicks, you may have your keywords too focused, and fanning them out a bit by choosing keywords that aren’t so narrow may help.


 





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